Partner management software

Partner management software, rebuilt around AI.

Track every dealer, distributor, and reseller in one workspace — then let Channel Pacer's AI tell your team which partner needs attention today and draft the follow-up for them.

No credit card required · Set up in a day, not a quarter

The first AI-native PRM

Every other PRM bolts AI on. We built the workflow around it.

Channel Pacer's AI does three specific things — no chatbot theater. It scores partner readiness from your live data, ranks the next best action per partner each week, and drafts the follow-up email so a channel manager can send in one click.

AI readiness scoring

Every partner gets a live 0–100 launch score across assets, pricing, training, samples, campaign plan, and follow-up cadence — recomputed as your data changes.

AI next-best actions

Each Monday the AI ranks the five partners most worth your team's time this week and explains why, using request history, stalled deals, and readiness gaps.

AI follow-up drafts

One click generates a personalized outreach email per partner — grounded in their real activity, not a generic template. You edit, you send.

Transparent by design — every AI recommendation shows the rules and data that produced it. No black-box scoring, no hallucinated partners.

Everything you need to run a modern partner program.

Purpose-built for B2B channel teams managing dealers, distributors, resellers, and installers.

Central partner database

Every partner, tier, region, and owner in one place — with full engagement and request history.

Unified request tracker

Samples, demos, assets, quotes, training, and MDF — one clear queue with owner, due date, and priority.

Launch readiness

A six-point readiness score per partner, so you fix gaps weeks before the ship date.

Weekly executive report

Auto-generated summary of partner health, stuck requests, and top actions — copy-paste ready.

MDF & co-op tracking

Approve, track, and reconcile market development funds without another spreadsheet.

Fast setup, honest pricing

Live in a day with a CSV import. Flat pricing with no per-partner surcharge and no implementation project.

Built for

Lean channel teams that outgrew the spreadsheet.

If you're a channel manager or partner ops lead running 20–500 partners, Channel Pacer gives you enterprise-grade structure — without the enterprise price tag or six-month rollout.

  • Manufacturers with dealer and distributor networks
  • SaaS companies with a reseller or referral program
  • Hardware brands running an installer channel
  • Marketplaces coordinating channel partner launches
  • Teams replacing shared spreadsheets or a stalled Salesforce PRM rollout

See what an AI-first PRM feels like.

Start free with a demo workspace, import your partners, and get your first AI-ranked action list in minutes.