PRM software

PRM software with AI baked in.

A partner relationship management platform for teams who want the workflow — readiness, requests, MDF, reporting — plus an AI that actually moves partners forward. No implementation consultants required.

No credit card · Flat pricing · Import your partners on day one

AI-native, not AI-branded

Most PRM tools were built before AI existed.

Legacy PRM software gives you a portal and a database. Channel Pacer gives you a system that decides — every week — which partners need attention, why, and what to say to them.

Scoring, not dashboards

Instead of another chart, get a live 0–100 readiness score per partner across the six things that actually predict launch success.

Actions, not alerts

Each week the AI ranks the top five partners worth your team's time and shows the exact reason — stalled request, missing training, expiring MDF.

Drafts, not templates

One click writes a personalized follow-up email using that partner's real activity. You review, edit, send — no generic mail merge.

AI here means practical, transparent automation — grounded in your workspace data. Every score and suggestion links back to the underlying rules and records.

The PRM your team will actually log into.

Built for the reality of a modern channel team, not a 2015 enterprise rollout.

Legacy PRM
  • Months of implementation and admin certification
  • Per-partner or per-seat pricing that punishes growth
  • AI is a chatbot glued to the sidebar
  • Portal-first — your team lives in a separate CRM
  • Reports are dashboards no exec opens
Channel Pacer
  • Live in a day with a CSV import — no consultants
  • Flat pricing that doesn't tax you for adding partners
  • AI ranks partners and drafts follow-ups from live data
  • Workspace-first — the tool your channel team runs the week from
  • Auto-generated weekly report your VP will actually read

A complete PRM in one workspace.

Partner database

Every dealer, distributor, and reseller with tier, region, owner, and full history.

Request tracker

Samples, demos, quotes, training, MDF — all in one prioritized queue.

Launch readiness

Six-point readiness score per partner, rolled up per launch.

AI next actions

Weekly ranked list of who to contact and why — with source data linked.

AI email drafts

One-click personalized follow-ups grounded in real partner activity.

Weekly executive report

Copy-ready summary of health, stuck work, and the top five priorities.

MDF & co-op

Approve, track, and reconcile market development funds cleanly.

CSV import & export

Bring your list in on day one, take your data out any time.

Secure by default

Row-level security so each workspace only sees its own partner data.

Try the first AI-native PRM.

Sign up free, seed a demo workspace, and see AI-ranked partner actions on your first session.